Few species of mankind could match the invasive spread of the Hipster over the past few years. Their full beards have conquered territory after territory, continent by continent. Their insignia being the same wherever they appear, be it Mexico City or Bangkok: checkered shirts, woodworkers boots and those nerdy Moscot specs. And they are just as easily spotted by their behaviour, regardless of the habitat, which includes an enormous interest in food, particularly bread baking. They like, so they claim, “to create something tangible with my hands”, which may be a counter reaction to spending 14 hours a day in front of various Apple-screens. The Hipster loves everything “genuine”.